Whether a brand name change or your business needs an easy, user-friendly, catchy domain, specific steps need to be followed to ensure you maintain your current link juice, SEO value, web traffic, etc. Taking the following steps will ensure your digital marketing performance is not interrupted and in many cases will be better than the [...]
First of all, let’s tackle the most asked Magento question in 2020! Why Upgrade/Migrate from Magento 1 to Magento 2? 1. Magento has announced End of Life (EOL) for all the Magento 1 versions, i.e., no security patch or support updates after June 30th, 2020. 2. Magento 2's extraordinary performance over Magento 1, [...]
The holiday season is around the corner. Is your Magento store prepared to meet the demand of increased holiday traffic? 2020 has been an unusual year in many ways; however, consumers are eagerly awaiting the holiday season, and with all things considered online shopping will be king, this year and beyond! Tip: Adobe predicts that [...]
Ok, Google! What’s the price of 55" OnePlus Smart TV? or Hey Alexa! Is there a Sale on Groceries at Walmart? Have you tried asking any of the above or similar questions to your voice assistant? What answers did you get? There are chances that you might be served with a decent and apt answer [...]
Be it Android or iPhone, the development of mobile applications for your business can be intimidating. Even if you have a technical background, you might have to dive deep into mobile applications' technicalities, which can be a challenging task. Moreover, if you're to venture into developing your business application yourself, it may take months or [...]
The Global Pandemic has been marching on for close to 6 six months now, isn’t it time we look at how it has impacted us! Along with our daily lives, businesses and industries around the globe have been dealing with the severe impacts of the 2020 Pandemic. In this blog, we will be discussing several [...]
Merchants using Magento Commerce 2.3.1 or 2.3.2, or potentially moving to either one of these versions should know, Magento has identified a security vulnerability; however, Magento is quick to address security issues including Remote Code Execution (RCE), SQL injection, Arbitrary File Deletion, etc. and rapidly provides security fixes for all currently supported versions (Magento [...]
Magento released Magento Commerce and Magento Open Source 2.3.2. Supporting their merchants’ need for secure, high performing sites is a top priority for Magento and this latest release includes several security enhancements as well as substantial performance improvements. Highlights include: Security: Multiple enhancements were identified by leveraging Adobe’s sophisticated security tools and the large [...]
In today's competitive marketplace, it is becoming harder to increase conversion rates, acquire customers and retain them using traditional methods. A merchant should have some type of loyalty/reward program to target existing customers, as well as convert new customers into loyal customers. A study from Bain & Co shows a 30% increase in company value due to a 10% increase in customer retention levels. Good loyalty programs increase purchase frequency, average order value, and customer lifetime value by transforming a customer’s relationship with the brand from a transactional relationship to an emotional one.
Are you not getting the results you’d like from your PPC campaigns? To guide you in finding the best PPC management company, here is what you should consider and the questions you require to ask your PPC agency.