Magento Audit Services — Optimize, Secure & Scale Your Store
Turn Magento Issues Into Results-Driven Opportunities
If Your Magento Store Is Slow, Costly, or Plagued With Bugs and Conflicts, You’re Losing Revenue, Time, and Peace of Mind.
A Magento Audit Keeps the Main Thing the Main Thing – Growth!
& Conversions
& Maintenance
& Technical Debt
Magento Audit Activities
We perform the following key activities as part of our comprehensive Magento audit, ensuring your store is optimized for performance, security, scalability, and user experience. These, along with several additional checks, help us identify issues and opportunities tailored to your business needs.
Review
Overview
GEO + LLMO
Why This Matters
A poorly optimized stack can lead to costly downtime, wasted resources, and slow response times — all of which impact customer trust and revenue. Optimizing your infrastructure improves stability, scalability, and cost efficiency.
Typical Issues We Identify
- Outdated operating systems creating security and support risks.
- Single-server setups, where the web and database are hosted on the same node, and lacking separation of concerns.
- Scalability gaps existing without cluster/load balancing, limiting scalability despite order volume needs.
- Disabled or unused services like RabbitMQ, preventing recommended queue management.
- Over- or under-provisioned resources, leading to wasted spend or slow performance.
- Weak or inconsistent firewall setup, including gaps in WAF and monitoring configurations.
- System requirement deviations where configurations failing to meet recommended Magento standards.
What We Do
- Server Configuration & Optimization — Audit web, database, cache, Redis, Elasticsearch, and file servers for performance, security, and resource utilization.
- Software Version Management & Lifecycle Checks — Review PHP, Composer, and OS versions for stability and security.
- WAF & Monitoring Tools — Analyze Cloudflare, New Relic, and other monitoring tools in use to detect if you have robust error detection and customer experience issues reporting.
Why This Matters
A clean, efficient architecture improves search, indexing, and speed, and ensures your store is ready to scale without introducing unnecessary complexity or instability.
Typical Issues We Identify
- Outdated Magento versions, where stores are running older Magento versions, and missing critical security patches & features.
- Hyvä Theme several releases behind, limiting performance and compatibility.
- Catalog/Entity “bloat” from millions of products or inactive customers is slowing indexing.
What We Do
- Analyze product, category, and customer volumes.
- Identify inactive or redundant entities.
- Review category structures for alignment with performance best practices.
Why This Matters
Excessive or poorly managed modules create upgrade headaches, increase development costs, and expose your site to avoidable risks. Streamlining your module stack leads to faster upgrades, fewer conflicts, and easier maintenance.
Typical Issues We Identify
- Excessive Number of Modules, many unused or disabled, increasing conflicts and upgrade complexity.
- Multiple Vendors creating inconsistent practices and dependencies.
- Manual Installs complicating upgrades and version control.
- Incomplete or Abandoned Modules introducing vulnerabilities and technical debt.
What We Do
- Identify modules that slow performance, increase dev costs, or pose upgrade risks.
- Review how modules are structured, maintained, and utilized.
- Evaluate whether the number of extensions aligns with the size/needs of the business.
- Check installation/management practices to detect proper dependency management & version control.
- Detect unused/hidden modules that can affect maintainability and performance.
Why This Matters
Customizations are often critical to businesses — but when poorly implemented, they become bottlenecks for upgrades, scaling, and new feature development.
Typical Issues We Identify
- Over-customized Checkouts — Heavy React.js or OneStep customizations complicating upgrades and feature add-ons.
- Fragile ERP/CRM Integrations — Oracle, NCR, and Microsoft Dynamics integrations are often custom-built, which constantly break, leading to incomplete data sync.
- Custom Import/Export Jobs causing index & cache invalidation.
- Over-engineered custom modules when marketplace modules could handle them.
What We Do
- Assess custom checkout flow implementation quality and validate whether customizations truly serve your business needs compared to Magento’s native checkout.
- Review ERP/CRM Integrations and bespoke import/export jobs to ensure they are reliable, efficient, and aligned with your operational goals.
- Detect fragile, redundant, or overly complex customizations that may hinder upgrades or feature enhancements.
- PIM Evaluation - Analyze your product data and marketplace workflows to determine if a PIM solution is needed or if your current setup requires optimization.
Why This Matters
Friction at any step of the user journey drives abandonment and lost revenue. Improving UX delivers measurable gains in conversions, retention, and customer satisfaction.
Typical Issues We Identify
- UI/UX Gaps — Outdated design and inconsistent branding.
- Checkout Friction — Missing validation, misaligned messages, billing/shipping logic errors, potentially leading to incomplete orders.
- 404s & Navigation Issues — Broken links and navigation errors are impacting SEO and usability.
- Slow Search functionality, particularly with large catalogs.
What We Do
- Audit homepage, PDP, and PLP performance.
- Test checkout flows for responsiveness and error handling.
- Evaluate mobile layouts for rendering issues and layout shifts.
Why This Matters
Clean, compliant code is easier to maintain, faster to deploy, and less vulnerable to costly security incidents.
Typical Issues We Identify
- Magento Coding Standards Violations across core and custom modules.
- Poor coding practices (e.g., direct Object Manager use)
- Raw SQL Queries instead of Magento’s query methods creating security risks.
- Unused Code/Files like legacy modules, commented code, backup folders in production.
- Insecure 777 File Permissions leaving sensitive files exposed.
What We Do
Why This Matters
Faster load times directly translate into higher conversions and improved SEO visibility.
Typical Issues We Identify
- Low PageSpeed Scores for both desktop and mobile
- Unoptimized Assets — Images not compressed, lack of WebP/AVIF, and missing lazy loading.
- Scalability Issues — Lack of a cluster or a fault-tolerant setup impacts uptime.
- Heavy Custom Code — Custom rendering modules are slowing PLP/PDP load.
- Cache/Indexing Issues — Improper cron jobs, missing cache warmers
What We Do
- Google PageSpeed (Homepage, PLP, PDP) – Benchmarking and analysis of performance scores across key templates.
- Core Web Vitals (Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint) – Measurement of key performance metrics that determine page load speed, visual stability, and user interactivity.
- WebP/AVIF Image Recommendations — Review of current image formats and identification of optimization opportunities.
- Lazy Loading & Cache Warmer Configurations — Evaluation of existing loading strategies and cache setups across the store.
Why This Matters
Proactive security eliminates crisis response costs and helps ensure long‑term platform stability.
Typical Issues We Identify
- Outdated Composer Versions are still in use.
- Insecure Admin URLs — Default /admin path without 2FA.
- File/Folder Permissions Misconfigured
- Staging Risks — Live emails/tracking on staging, potential data leaks.
- Security Audit Findings — Vulnerabilities/misconfigurations (e.g., leftover adminer.php, unencrypted credentials).
- Server-Level Best Practice Violations — Deprecated OS, weak permissions, risky configs.
- No Advanced WAF Configs — Some sites have Cloudflare, but no bot protection or waiting rooms.
What We Do
- Composer version and patch validation
- Firewall & WAF rule validation
- Magereport threat scanning
- Additional blocking layers (e.g., Request Firewall module audit)
Why This Matters
Strong SEO, AEO, GEO, and LLMO improve visibility across search engines, AI-driven discovery platforms, and language models, while accurate analytics enable smarter decisions, better attribution, and higher-quality traffic.
Typical Issues We Identify
- Tracking Gaps — GTM, Analytics, or pixels implemented via the theme instead of the GTM container, leading to inconsistent data capture and inaccurate attribution.
- Missing or Broken Canonicals — Custom modules not consistently enforcing correct canonical tags, causing duplicate content, indexing conflicts, and entity dilution across search and AI systems.
- 404 Errors Hurting Discoverability — Broken or outdated links creating crawl errors and reducing visibility across search engines, AI answers, and LLM-based discovery.
- Broken Redirects & Chains — Improper 301/302 usage causing redirect loops, crawl inefficiencies, and loss of ranking authority and AI trust signals.
- Inconsistent Structured Data & Entity Signals — Missing or invalid schema markup preventing eligibility for rich results, AI answer extraction, and knowledge graph alignment.
- Title & Meta Tag Issues — Duplicated, missing, or poorly optimized titles and descriptions limiting search performance and reducing clarity for AI and LLM interpretation.
- Duplicate or Thin Content — Programmatic meta updates without strategy leading to repetitive or low-value pages that weaken SEO, AEO, GEO, and LLM trust signals.
- Indexing Problems — Multiple sitemap sources and inconsistent structures confusing search engines and AI crawlers, reducing crawl efficiency and content discoverability.
- Improper Hreflang & Geo Signals — Incorrect or missing hreflang and location signals causing misalignment in geo-targeted results and regional AI outputs.
- Robots.txt & AI Crawler Restrictions — Overly restrictive or outdated directives blocking important content from search engines and AI/LLM crawlers.
- Weak Answer & AI Signals — Content not structured for featured snippets, AI summaries, conversational queries, or LLM comprehension.
- Lack of Entity & Knowledge Graph Optimization — Missing entity relationships and brand signals limiting visibility across AI ecosystems and language models.
What We Do
- Comprehensive SEO, AEO, GEO & LLMO Audit — Validate GA4, GSC, and GTM implementations while auditing AI readiness, entity signals, and LLM discoverability.
- Canonicals, Indexing & Crawlability Optimization — Fix canonical tags, indexing rules, crawl directives, and sitemap structures to improve visibility across search engines and AI platforms.
- Structured Data, Entity & AI Optimization — Implement schema, entity signals, and knowledge graph alignment to support rich results, AI answers, and LLM understanding.
- Content, Answer & LLM Optimization — Structure product, category, and content pages for search rankings, AI-generated answers, conversational queries, and language model comprehension.
- Geo & International SEO Optimization — Strengthen hreflang, regional targeting, and geo signals to improve visibility in location-based search and AI outputs.
- Analytics, Attribution & Data Accuracy — Ensure clean tracking, conversion accuracy, and reliable data flow to support performance-driven decision-making.
Ready to See What’s Holding You Back?
Uncover performance bottlenecks, missed SEO opportunities, and hidden technical issues before they impact revenue.
What’s Inside Your Audit Package
When you choose our audit package, you’re investing in a detailed, insightful analysis of your digital presence. Each audit report is meticulously crafted and provides actionable recommendations to optimize your performance.
Here’s a breakdown of what’s included:
A Full Audit Report
This overarching document synthesizes all findings, offering a holistic view of your current standing across various critical areas. It highlights strengths, identifies weaknesses, and prioritizes opportunities for improvement, presented in a clear and understandable format.
Extension Analysis
We delve into the functionality and impact of any extensions or third-party integrations on your platform. This analysis assesses their efficiency, potential conflicts, and security implications, ensuring they contribute positively to your overall system and user experience.
Customer UI Experience Review
Our experts conduct a thorough evaluation of your user interface from the perspective of your target audience. We analyze navigation, responsiveness, visual appeal, and overall usability to pinpoint areas where the customer journey can be enhanced for seamless interaction and increased satisfaction.
SEO Report
A deep dive into your search engine optimization efforts. This report covers crucial aspects such as keyword performance, backlink profile, technical SEO elements, content quality, and competitor analysis. We identify opportunities to improve your search rankings, drive organic traffic, and enhance your online visibility.
Code Review and Bug Report
Our technical team meticulously examines your website’s underlying code for efficiency, cleanliness, and potential vulnerabilities. This includes identifying and detailing any bugs, errors, or inefficiencies that could be impacting performance, security, or user experience, along with recommendations for their resolution.
Get Your Personalized Magento Audit Report
Receive a detailed 9-point audit tailored to your store’s setup – from code quality and UX to SEO, speed, and security.
Case Studies & Results
Earthbound Trading
- Optimized entire storefront
- Enhanced site speed & performance
- Revamped UX and navigation
- Implemented enhanced and custom conversion tracking
Load Times
Conversions
Average Order Value
Strand Books
- Migrated site to Hyvä theme
- Stabilized core platform architecture
- Managed 4M+ product catalog
- Optimized 4.5M+ content pages
Operational Costs
Conversion Rate
Total Revenue
Bernie & Phyl’s
- Upgraded Magento Version
- Redesigned checkout experience
- Improved mobile UX and responsiveness
- Enhanced ERP-Magento setup to support 2-Step Checkout
Abandonments
Revenue Lift
Completion
RacerDirect
- Upgraded Magento version
- Optimized catalog & search filters
- Improved Core Web Vitals
- Implemented performance monitoring
Site Speed
Online Sales
Engagement Rate
Turn Insights Into Real Growth
See how other merchants transformed site speed, lowered costs, and boosted conversions – now it’s your turn.
