Founded by the renowned healthcare product developer, Richard Nicolo, Emuaid is a cutting-edge research and development consortium that aims at creating unique natural products and dietary supplements for skincare. Richard’s continual research and dedication to finding a treatment for difficult to treat skin conditions resulted in the discovery of Emuaid, a First Aid Ointment. This groundbreaking product is a homeopathic topical ointment that works synergistically to alleviate irritation, reduce inflammation, and manage various symptoms related to resistant skin conditions.
With such an innovative product to sell, Emuaid required a 360-degree view of its potential customer behavior and purchase habits. Additionally, they were keen to understand how the vast potential customer base can be segmented to identify cross-selling and up-selling opportunities. On the interface front, Emuaid presented us with requests for improving the product’s knowledge delivery, enhancing interactiveness with the customer, and making the payment process agile. After a brainstorming session with Emuaids team, the following objectives were recorded:
Gain Customer Insights
Gain a better understanding of the touchpoints that may lead to conversion and eventually advocacy.
Up-sell & Cross-sell
Boost Customer Lifetime Value
Increase the number of X-sell and Up-sell opportunities on webpages.
Add Engaging Functionalities
Reduce or prevent any customer cancellations or subscriptions.
Convey Value & Information
Compelling Landing Page
Create an information-rich landing page for Emuaid to nurture leads.
Run targeted campaigns to spread awareness and drive traffic.
Easy Payment Acceptance
Simplify and Quicken the online payment process for Emuaid.
Customers Rave About Us
Client satisfaction is our ultimate goal with every project
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With the primary objectives to create a compelling landing page and attract leads to it through social media campaigns, Rave Digital initially focused on acquiring a 360-degree view of the existing and potential customer base of Emuaid. With extensive research on customer behavior, purchase history, billing data, and other metrics, our team of experts concluded the ideal customer’s characteristics. This helped us focus our marketing efforts on a targeted consumer to increase average customer lifetime value. After understanding potential customer behavior, our team carefully analyzed the collected data to segment the customers and put them into unique product funnels. Performing this data-oriented approach helped us in identifying the cross-sell and up-sell opportunities for Emuaid.
Below are some highlights of our inclusive solutions for improving Emuaids online presence:
Migration to Magento 2
Migrate WooCommerce based website to Magento 2 Commerce.
One Step Checkout
Implementation of one-page checkout for agile payment experience.
Landing Page Creation
Built a responsive and Emuaid-centric landing page.
Framed informative blogs encompassing Emuaid and its products.
Redirect Payment Gateway
PayPal Integration for enabling smooth online or mobile payments.
Easy Traffic Insights
Incorporated Google Analytics to gain traffic/clicks insights around campaigns.