Highlights For Children

Highlights For Children, a B2C eCommerce business helps children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning.

Their mission to deliver stories, adventures, hidden pictures, puzzles, and brainteasers began back in 1946. Since then, the Highlights brand has grown to a diverse and inclusive family of products for kids from birth to 12. They’ve moved from varied Highlights magazines to mobile apps, school skills practice books, and book clubs as well.

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52.67%

INCREASE IN PRODUCT REVENUE

64.50%

INCREASE IN NUMBER OF TRANSACTIONS

47.93%

INCREASED ECOM. CONV. RATE

Objective Of Highlights For Children

With ever-changing market demands and technological upgrades, Highlights For Children (HFC) found it challenging to meet customer expectations. While they looked for innovative ways to manage their eCommerce store, they kept customer experience as one of their top priorities as well. Most brainstorming sessions around the project were about enhancing UX and streamlining the backend eCommerce management process. HFC was operated on Drupal with a handoff to cart on the Magento platform. This backend infrastructure required two different teams of developers and experts to manage the store; that made the management time-consuming. Also, they were operating on Magento 1, and with Magento End of Life, they desired to upgrade to Magento 2. Apart from these foundational upgrades, there were other customizations to enhance the overall purchase and navigational customer experience.

Quick view of the objectives addressed for Highlights For Children

Drupal/M1 To M2 Migration

Platform Rebuilding

Deliver hassle-free migration of HFC store from M1 to M2 in prescribed timelines.

Adding Standard Accessibility Features

WCAG compliance

Making the website more accessible with WCAG compliance

Make searching & selecting products easy

Catalogue Browsing

HFC demanded a customized & enhanced catalog browsing user experience

Managing digital & physical subscriptions

Integrating Subscriptions

Automate recurring payments, subscription billing, and invoicing for your subscription eCommerce.

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