Highlights For Children

Highlights For Children, a B2C eCommerce business helps children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning.

Their mission to deliver stories, adventures, hidden pictures, puzzles, and brainteasers began back in 1946. Since then, the Highlights brand has grown to a diverse and inclusive family of products for kids from birth to 12. They’ve moved from varied Highlights magazines to mobile apps, school skills practice books, and book clubs as well.

Highlights For Children Estore Development

52.67%

Increase in Product Revenue

64.50%

Increase in Number of Transactions

47.93%

Increase ECOM. CONV. Rate

Objective Of Highlights For Children

With ever-changing market demands and technological upgrades, Highlights For Children (HFC) found it challenging to meet customer expectations. While they looked for innovative ways to manage their eCommerce store, they kept customer experience as one of their top priorities as well. Most brainstorming sessions around the project were about enhancing UX and streamlining the backend eCommerce management process. HFC was operated on Drupal with a handoff to cart on the Magento platform. This backend infrastructure required two different teams of developers and experts to manage the store; that made the management time-consuming. Also, they were operating on Magento 1, and with Magento End of Life, they desired to upgrade to Magento 2. Apart from these foundational upgrades, there were other customizations to enhance the overall purchase and navigational customer experience.

Quick view of the objectives addressed for Highlights For Children

Drupal/M1 To M2 Migration

Platform Rebuilding

Platform Rebuilding

Deliver hassle-free migration of HFC store from M1 to M2 in prescribed timelines.

Adding Standard Accessibility Features

WCAG compliance

WCAG compliance

Making the website more accessible with WCAG compliance

Make searching & selecting products easy

Catalogue Browsing

Catalogue Browsing

HFC demanded a customized & enhanced catalog browsing user experience

Managing digital & physical subscriptions

Integrating Subscriptions

Integrating Subscriptions

Automate recurring payments, subscription billing, and invoicing for your subscription eCommerce.

Customers Rave About Us
Client Satisfaction Is Our Ultimate Goal With Every Project

Solution

To deal with the foundational problem at HFC, the Rave team implemented headless commerce. This solution helped them in maintaining their store in one place with only one team. Furthermore, embracing headless commerce eradicated their efforts of product cataloging on both Magento and Drupal separately. They even received better visibility over conversion tracking and funnel across the eCommerce platform. Post brainstorming and requirements analysis, the Rave team suggested a plan to add customized page builder functionality to meet specific webpage aesthetics and style guide requirements. Further, the team developed a separate Magento2 module for stacked category pages to enhance the user experience on the website. Other relevant functionalities added to HFCs store included:

Customized M2 solution for HFC
Single Sign-on

Single Sign-on

Integration of MyLo service for seamless sign-in
Advanced Layered Navigation

Advanced Layered Navigation

Magento 2 extension for easy catalog navigation
Magento Page Builder

Magento Page Builder

Implemented custom page builder component
Interstitials Cart

Interstitials Cart

Cart popup after Add-to-Cart for reducing cart/site abandonment
ADA & WCAG Compliance

ADA & WCAG Compliance

Ensured store is in compliance with all guidelines
Reviews

Reviews

Yotpo integration for post-purchase review on webstore
Product Feed

Product Feed

Optimized product feeds with GoDataFeed
Product Badging

Product Badging

Badging to highlight specific product attributes and promotions associated with a product

Integrations

New Relic Integration

New Relic

Google Analytics Integration

GA4

Yotpo Integration

Yotpo

Google Tag Manager

Google Tag Manager

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