52.67%
Increase in Product Revenue
64.50%
Increase in Number of Transactions
47.93%
Increase ECOM. CONV. Rate
Objective Of Highlights For Children
With ever-changing market demands and technological upgrades, Highlights For Children (HFC) found it challenging to meet customer expectations. While they looked for innovative ways to manage their eCommerce store, they kept customer experience as one of their top priorities as well. Most brainstorming sessions around the project were about enhancing UX and streamlining the backend eCommerce management process. HFC was operated on Drupal with a handoff to cart on the Magento platform. This backend infrastructure required two different teams of developers and experts to manage the store; that made the management time-consuming. Also, they were operating on Magento 1, and with Magento End of Life, they desired to upgrade to Magento 2. Apart from these foundational upgrades, there were other customizations to enhance the overall purchase and navigational customer experience.
Quick view of the objectives addressed for Highlights For Children
Drupal/M1 To M2 Migration
Platform Rebuilding
Deliver hassle-free migration of HFC store from M1 to M2 in prescribed timelines.
Adding Standard Accessibility Features
WCAG compliance
Making the website more accessible with WCAG compliance
Make searching & selecting products easy
Catalogue Browsing
HFC demanded a customized & enhanced catalog browsing user experience
Managing digital & physical subscriptions
Integrating Subscriptions
Automate recurring payments, subscription billing, and invoicing for your subscription eCommerce.
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