Highlights For Children

Highlights For Children, a B2C eCommerce business helps children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning.

Their mission to deliver stories, adventures, hidden pictures, puzzles, and brainteasers began back in 1946. Since then, the Highlights brand has grown to a diverse and inclusive family of products for kids from birth to 12. They’ve moved from varied Highlights magazines to mobile apps, school skills practice books, and book clubs as well.

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Download

52.67%

Increase in Product Revenue

64.50%

Increase in Number of Transactions

47.93%

Increase ECOM. CONV. Rate

Objective Of Highlights For Children

With ever-changing market demands and technological upgrades, Highlights For Children (HFC) found it challenging to meet customer expectations. While they looked for innovative ways to manage their eCommerce store, they kept customer experience as one of their top priorities as well. Most brainstorming sessions around the project were about enhancing UX and streamlining the backend eCommerce management process. HFC was operated on Drupal with a handoff to cart on the Magento platform. This backend infrastructure required two different teams of developers and experts to manage the store; that made the management time-consuming. Also, they were operating on Magento 1, and with Magento End of Life, they desired to upgrade to Magento 2. Apart from these foundational upgrades, there were other customizations to enhance the overall purchase and navigational customer experience.

Quick view of the objectives addressed for Highlights For Children

Drupal/M1 To M2 Migration

Platform Rebuilding

Deliver hassle-free migration of HFC store from M1 to M2 in prescribed timelines.

Adding Standard Accessibility Features

WCAG compliance

Making the website more accessible with WCAG compliance

Make searching & selecting products easy

Catalogue Browsing

HFC demanded a customized & enhanced catalog browsing user experience

Managing digital & physical subscriptions

Integrating Subscriptions

Automate recurring payments, subscription billing, and invoicing for your subscription eCommerce.

Customers Rave About Us

Client satisfaction is our ultimate goal with every project

Magento is the future of our website and how we are going to capture a much higher market share. We’re beginning to have orders flow way more smoothly than we’ve ever had before. As more and more customers are adopting online ordering, we’re seeing much faster processing times and less manual work being made. There’s also a lot less stress on Marketing right now as we have much more control to make any necessary changes when needed.

Joe Lazzaro

Creator/Director, Speer Laboratories, LLC

Rave Digital was detail-oriented and understood the importance of an easy, user-friendly interface. The team was professional and skilled from day one and offered prompt communication. They also provided a dashboard to track metrics.”

Jess Heckman

Director of eCommerce, Topps Co LLC

I was originally very skeptical about out-sourcing our web development. However, 6 years in to our professional relationship, I am confident in saying that we made the right choice.

Dillan Pattni

Digital Operations Manager, HD Connectivity Ltd

I have not once regretted the decision to move to Rave Digital. Rave completely redid my website, and completely changed my workflow. It used to take us about 15 minutes to process an order on our old system. Now it takes 1 minute or less. Everything we do at our office is with the greatest efficiency possible.

Carol Blake

Owner, AccessFloorSystems.com (USA)

I had (and still have) the pleasure of working with Rave on our e-Comm site using Magento Enterprise. Their teams implemented a very custom solution on time and on budget. Our customers love the new site and our on-line sales continue to grow year over year. If you are looking for a partner instead of a vendor, Rave team is your answer.

Steve West

Director of IT, National Oak Distributors, Inc. (USA)