Customer Spotlight | The Spice & Tea ExchangeAakanksha Patel2023-08-01T04:56:02-04:00
The Spice & Tea Exchange
Founded in 2008, The Spice & Tea Exchange commenced with a passion for food and life. They began with a small shop in St. Augustine, Florida, that soon developed into a nation-wide franchise. Today the Spice & Tea Exchange is a 60+ franchise location around the United States. They offer 140 flavorful spices, 80+ exclusive hand-mixed blends, 16 naturally-flavored sugars, 30 exotic teas, and an array of salts worldwide. They aim at bringing flavorful ingredients to their customers’ kitchen.
With quick succession and expansion of business, The Spice & Tea Exchange found it challenging to manage their business online. It became cumbersome to manage the vast range of products. With constant upgrades to products and franchises, the site witnessed sluggish loading time, distorted actions, and an unsatisfactory webstore experience. To address the above issues, The Spice & Tea Exchange reached out to Rave Digital intending to improve their online store structure and make the most of their online presence by generating leads online. The following were a few significant objectives that they aimed at accomplishing with us as their development and digital partners.
Objective to improve AOV
Boosted Average Order Value
Spec & Tea aimed at increasing their overall sales revenue.
Full sensory shopping experience
Enhanced Online Shopping
Deliver appealing and engaging experiences through online store.
Cross-selling & Upselling
Spice & Tea desired to personalize customer experience and boost revenue.
Gather data to grow
The team aimed at collecting insights on consumer behavior, purchasing habits and more.
Geographic targeted ads
With targeted online ads, the team can create audiences based on real-world visits.
Increase Customer Lifetime Value
Automating Marketing Efforts
Implementing marketing automation to increase the customer lifetime value.
Ease out the admin tasks
With increased traffic, managing sales and orders was one of the major problems to resolve.
Survey, learn, plan & implement
Analyzing the market trends to create a top-notch online presence.
With its team of experts, Rave Digital assisted The Spice & Tea Exchange to establish themselves as a top-rated gourmet spice and tea brand. As a brand that targets the B2C market, we advised the new store should be built on Magento Commerce. Our team identified necessary Magento extensions in order to provide a scalable solution that provided rich user experiences. Since the team at The Spice & Tea Exchange needed a reliable solution to manage their inventory and orders, CIN7 Inventory Management Software was integrated. Apart from the above, the following were the tailored solutions implemented by Rave.
Custom program was designed to increase average order value (AOV).
Customized theme for Magento admin for effective management.
One Page Checkout
Integrated one step checkout extension for seamless payment.
Sitemap extension for making webstore appealing and engaging.
Location specific ad campaigns to boost sales and branding of store.
Purchase Order Management
POS & inventory system integration to manage vendors purchase orders.
Integration of PayPal and credit system for making payouts promptly.
CIN7 inventory management software was integrated with the store.