The Spice & Tea Exchange

Founded in 2008, The Spice & Tea Exchange commenced with a passion for food and life. They began with a small shop in St. Augustine, Florida, that soon developed into a nation-wide franchise. Today the Spice & Tea Exchange is a 60+ franchise location around the United States. They offer 140 flavorful spices, 80+ exclusive hand-mixed blends, 16 naturally-flavored sugars, 30 exotic teas, and an array of salts worldwide. They aim at bringing flavorful ingredients to their customers’ kitchen.

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130%

INCREASED OVERALL TRAFFIC BY

37%

REDUCED CART ABANDONMENT RATE BY

64%

REDUCED CPA BY

Objective Of The Spice & Tea Exchange

With quick succession and expansion of business, The Spice & Tea Exchange found it challenging to manage their business online. It became cumbersome to manage the vast range of products. With constant upgrades to products and franchises, the site witnessed sluggish loading time, distorted actions, and an unsatisfactory webstore experience. To address the above issues, The Spice & Tea Exchange reached out to Rave Digital intending to improve their online store structure and make the most of their online presence by generating leads online. The following were a few significant objectives that they aimed at accomplishing with us as their development and digital partners.

Objective to improve AOV

Boosted Average Order Value

Spec & Tea aimed at increasing their overall sales revenue.

Full sensory shopping experience

Enhanced Online Shopping

Deliver appealing and engaging experiences through online store.

Cross-selling & Upselling

Attain Up-sell/X-sell

Spice & Tea desired to personalize customer experience and boost revenue.

Gather data to grow

Consumer Insights

The team aimed at collecting insights on consumer behavior, purchasing habits and more.

Geographic targeted ads

Ad Campaigning

With targeted online ads, the team can create audiences based on real-world visits.

Increase Customer Lifetime Value

Automating Marketing Efforts

Implementing marketing automation to increase the customer lifetime value.

Ease out the admin tasks

Vendor Management

With increased traffic, managing sales and orders was one of the major problems to resolve.

Survey, learn, plan & implement

Competitive Research

Analyzing the market trends to create a top-notch online presence.

Solution

With its team of experts, Rave Digital assisted The Spice & Tea Exchange to establish themselves as a top-rated gourmet spice and tea brand. As a brand that targets the B2C market, we advised the new store should be built on Magento Commerce. Our team identified necessary Magento extensions in order to provide a scalable solution that provided rich user experiences. Since the team at The Spice & Tea Exchange needed a reliable solution to manage their inventory and orders, CIN7 Inventory Management Software was integrated. Apart from the above, the following were the tailored solutions implemented by Rave.