48%
CUSTOMER LIFETIME VALUE
31.5%
ADD-TO-CART RATE
17%
ECOM. CONV. RATE
Client Testimonial
“Rave Digital was detail-oriented and understood the importance of an easy, user-friendly interface. The team was professional and skilled from day one and offered prompt communication. They also provided a dashboard to track metrics.”
Objective Of Topps
With multiple category-based products, Topps found it challenging to deliver an adequate category-based menu for their users. Uncategorized products made it difficult for the user to search or find many products, affecting their shopping experience and resulting in lost revenue for the brand. Additionally, the site design was not on par with experiences online consumers have come to expect. The combination of issues negatively impacted users, and resulted in higher bounce rates, decreased conversion rates and lowered customer lifetime value.
Following requirements were defined to resolve:
Site Structure
Updations to Site Architecture
Site design was not on par with experiences online consumers have come to expect.
Product Categorization
Proper Categorization
Uncategorized products made it difficult for the user to search or find many products.
Customer LifeTime Value
Improve average order value
One of the major concerns was dipping AOV and Customer retention rate.
Streamlined Payment Process
Ensuring swift checkout experience
Loading time while payment was high; resulted in higher bounce rates.
Secured Payment Gateway
Ensure Secured Transactions
Topps was in search for a secured payment gateway.
Gain Customer Loyalty
Advanced Strategies for Customer Retention
Topps required fresh strategies to gain loyalty of their online customers.
Increase Customer Engagement
Add functionalities to increase customer engagement
Topps was consistently witnessing a dipping customer lifetime value.
Store & Sales Management
Advanced Custom Reporting
An imperative need to add functionalities that might help administer eStore tasks.Solution
Topps being a premier brand, Rave Digital was tasked with delivering exceptional site performance and user experiences in line with target audiences. The team laid out a strategic implementation plan aimed at advancing the stores overall front and back end performance, including Personalization & Fan/Team Subscription for users to receive updates on their favorite teams’ collection, Custom Cards for users to design customized Topps cards, Loyalty Rewards program for offering shoppers loyalty rewards for purchases, Advanced Navigation and much more.
Advanced Reporting Solution
Zendesk for robust reporting and advanced analytics
Subscription-based model
To target users who genuinely want to engage with brand
Custom Cards Implementation
Custom Cards for users to design customized Topps cards
Smooth Payment Process
Leveraged Autozie.net, MasterPass & PayPal to streamline payment process
Loyalty Rewards Program
Integration of smile.io to offer loyalty rewards on purchases
Advanced Navigation
WordPress Integration using Fishpig to enhance the user experience
Customer Retention Solution
Integration of Sailthru to manage emails, site personalization and much more
Data Management
Rapid flow Integration for seamless import/export of data
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