Top Inner Banner Wave Download Topps: Customer Spotlight Topps- Sports Cards Game Store View Portfolio Renowned for its memorabilia and sports cards in the US, The Topps Company, Inc. was founded in 1938. Generations of Americans have grown up collecting Topps trading cards and products. There’s a wide range of sports memorabilia available at Topps.com, including UEFA Champions League, English Premier League, Major League Baseball, Major Soccer Leagues, WWE, Star Wars, Garbage Pail Kids, and more! Topps.com also offers additional memorabilia, including Jerseys, Hats, signed balls, signed bats, etc.
 Top Inner Banner Wave Download Topps: Customer Spotlight Topps- Sports Cards Game Store View Portfolio Renowned for its memorabilia and sports cards in the US, The Topps Company, Inc. was founded in 1938. Generations of Americans have grown up collecting Topps trading cards and products. There’s a wide range of sports memorabilia available at Topps.com, including UEFA Champions League, English Premier League, Major League Baseball, Major Soccer Leagues, WWE, Star Wars, Garbage Pail Kids, and more! Topps.com also offers additional memorabilia, including Jerseys, Hats, signed balls, signed bats, etc.

Quantitative Metrics

48%

INCREASED CUSTOMER LIFETIME VALUE BY

31.5%

INCREASED ADD-TO-CART RATE BY

17%

INCREASED ECOM. CONV. RATE BY

Client Testimonial

“Rave Digital was detail-oriented and understood the importance of an easy, user-friendly interface. The team was professional and skilled from day one and offered prompt communication. They also provided a dashboard to track metrics.”

Jeff Heckman

Director of eCommerce, Topps Co Inc.

Objective Of Topps

With multiple category-based products, Topps found it challenging to deliver an adequate category-based menu for their users. Uncategorized products made it difficult for the user to search or find many products, affecting their shopping experience and resulting in lost revenue for the brand. Additionally, the site design was not on par with experiences online consumers have come to expect. The combination of issues negatively impacted users, and resulted in higher bounce rates, decreased conversion rates and lowered customer lifetime value.

Following requirements were defined to resolve:

Site Structure

Site Structure

Updations to Site Architecture

Site design was not on par with experiences online consumers have come to expect.
Product Categorization

Product Categorization

Proper Categorization

Uncategorized products made it difficult for the user to search or find many products.
Customer LifeTime Value

Customer LifeTime Value

Improve average order value

One of the major concerns was dipping AOV and Customer retention rate.
Streamlined Payment Process

Streamlined Payment Process

Ensuring swift checkout experience

Loading time while payment was high; resulted in higher bounce rates.
Secured Payment Gateway

Secured Payment Gateway

Ensure Secured Transactions

Topps was in search for a secured payment gateway.
Gain Customer Loyalty

Gain Customer Loyalty

Advanced Strategies for Customer Retention

Topps required fresh strategies to gain loyalty of their online customers.
Increase Customer Engagement

Increase Customer Engagement

Add functionalities to increase customer engagement

Topps was consistently witnessing a dipping customer lifetime value.
Store & Sales Management

Store & Sales Management

Advanced Custom Reporting

An imperative need to add functionalities that might help administer eStore tasks.

Solution

Topps being a premier brand, Rave Digital was tasked with delivering exceptional site performance and user experiences in line with target audiences. The team laid out a strategic implementation plan aimed at advancing the stores overall front and back end performance, including Personalization & Fan/Team Subscription for users to receive updates on their favorite teams’ collection, Custom Cards for users to design customized Topps cards, Loyalty Rewards program for offering shoppers loyalty rewards for purchases, Advanced Navigation and much more.

Customized M2 solution for Topps
  • Advanced Reporting Solution

    Advanced Reporting Solution

    Zendesk for robust reporting and advanced analytics

  • Subscription based model

    Subscription-based model

    To target users who genuinely want to engage with brand

  • Custom Cards Implementation

    Custom Cards Implementation

    Custom Cards for users to design customized Topps cards

  • Smooth Payment Process

    Smooth Payment Process

    Leveraged Autozie.net, MasterPass & PayPal to streamline payment process

  • Loyalty Rewards Program

    Loyalty Rewards Program

    Integration of smile.io to offer loyalty rewards on purchases

  • Advanced Navigation

    Advanced Navigation

    WordPress Integration using Fishpig to enhance the user experience

  • Customer Retention Solution

    Customer Retention Solution

    Integration of Sailthru to manage emails, site personalization and much more

  • Data Management

    Data Management

    Rapid flow Integration for seamless import/export of data

Integrations

New Relic Integration

New Relic Integration

Google Analytics Integration

Google Analytics Integration

Authorize.Net Payment Integration

Authorize.Net Payment Integration

Braintree Integration

Braintree Integration

Google Tag Manager

Google Tag Manager

eBay Integration

eBay Integration

Masterpass Integration

Masterpass Integration

Newsletter Subscription Integration

Newsletter Subscription Integration

Oracle ERP System Integration

Oracle ERP System Integration

PayPal Payment Integration

PayPal Payment Integration

Rapidflow Integration

Rapidflow Integration

Sailthru Integration

Sailthru Integration

Smile.io (formally Sweet Tooth) Integration

Smile.io (formally Sweet Tooth) Integration

Subscription Module Integration

Subscription Module Integration

WordPress Integration Using FishPig

WordPress Integration Using FishPig

Zendesk Integration

Zendesk Integration

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