Med Lab Supply
Research Laboratory Supply is a wholesale distributor of glassware, syringes, gel caps and aromatherapy products. Research Laboratory Supply is headquartered in Pompano Beach, Florida. Research Laboratory Supply has a revenue of $1.6M, and 47 employees.
108%
Increased Overall Traffic By
43%
Increased Overall Revenue By
73%
Increased PPC Revenue By
29%
Increased AOV By
Objective Of Med Lab Supply
Med Lab approached Rave needing to be migrated off of Magento 1 site onto Magneto 2. The Magento 1 site was buggy, unstable, slow. Additionally, their Digital Marketing campaigns were running at a loss, specifically PPC and Google Shopping campaigns The majority of their traffic was coming in from poorly targeted, low converting campings and misaligned landing pages. From a technical SEO perspective, the store was completely unsound which also required a complete overhaul and site wide effort to optimize and restructure pages, images, tags, etc.
Implementing Multiple Features
M1 To M2 Migration
Ensuring Platform Effectiveness
Improve Business Efficiency
M1 Enterprise to M2 Open Source
Platform Stabilization
Reducing PPC Spend
Ad Campaign Optimization
Boost SEO Metrics
Improve Organic Reach
Data Transparency To Admin
Report Management
Magento is the future of our website and how we are going to capture a much higher market share. We’re beginning to have orders flow way more smoothly than we’ve ever had before. As more and more customers are adopting online ordering, we’re seeing much faster processing times and less manual work being made. There’s also a lot less stress on Marketing right now as we have much more control to make any necessary changes when needed.
Rave Digital was detail-oriented and understood the importance of an easy, user-friendly interface. The team was professional and skilled from day one and offered prompt communication. They also provided a dashboard to track metrics.”
I was originally very skeptical about out-sourcing our web development. However, 6 years in to our professional relationship, I am confident in saying that we made the right choice.
I have not once regretted the decision to move to Rave Digital. Rave completely redid my website, and completely changed my workflow. It used to take us about 15 minutes to process an order on our old system. Now it takes 1 minute or less. Everything we do at our office is with the greatest efficiency possible.
I had (and still have) the pleasure of working with Rave on our e-Comm site using Magento Enterprise. Their teams implemented a very custom solution on time and on budget. Our customers love the new site and our on-line sales continue to grow year over year. If you are looking for a partner instead of a vendor, Rave team is your answer.
Solution
Rave Digitals Marketing team reconstructed Med Lab Supply’s PPC program, updating existing and defining new campaigns, in conjunction with refined landing pages, and honed in on developing effective shopping campaigns, both designed to increase revenue, and conversion rate across multiple devices, while decreasing acquisition costs across both initiatives. Additionally, the SEO team, zoomed in on the technical structure of the website, developing header tags, formulating & instituting meta tags, and meta descriptions, as well as, developing keyword-driven content on-page designed to boost traffic in support the overall strategy to lower cost per acquisition being instituted across PPC initiatives, including Google Ads and Bing Ads.
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