Ammunition Depot

Ammunition Depot, a leading online retailer headquartered in Lakeland, Florida, specializes in high-quality ammunition and firearm accessories. Catering to gun enthusiasts, hunters, and sport shooters, the company is renowned for its wide selection of ammunition, competitive pricing, exceptional customer service, and fast, reliable shipping. From handgun and rifle ammunition to shotgun shells and reloading supplies, Ammunition Depot ensures every product meets the highest safety and performance standards. Their unwavering commitment to responsible gun ownership has solidified their position as a trusted name in the industry

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Download

5.3%

Sessions Increased by

7.6%

Conversions Increased by

2X

Speed Increased

100%

Accessibility Reached

Objective Of Ammunition Depot

The focus of this implementation was to enhance website performance while preserving brand identity. Ammunition Depot retained its trademark color scheme and familiar design for loyal customers while improving performance metrics. With 70% of customers shopping on mobile devices, a responsive, mobile-first design was critical for an optimized user experience. The Hyvä theme was selected for its performance enhancements and design flexibility.

Optimized Efficiency

Enhanced Performance

Optimize the website for faster load times to reduce bounce rates, improve SEO rankings, and drive conversions.

Designed for Mobile Users

Mobile-First Design

Cater to 70% of customers shopping on mobile devices by implementing a responsive, mobile-friendly design.

Recognizable Branding

Brand Familiarity

Retain the trademark color scheme and website design for brand consistency and customer trust.

Seamless User Interaction

Streamlined User Experience

Simplify navigation and ensure compatibility with custom configurations and integrations.

Solution

To achieve these objectives, the Hyvä theme was implemented, offering significant performance benefits and compatibility with modern development standards.

Streamlined Navigation

Replaced the existing mega menu extension with Hyvä UI components for a cleaner and faster interface.

Integration Upgrades

Refactored third-party integrations, including the marketing automation platform, transitioning from Knockout.js to Alpine.js.

Core Web Vitals

Improved performance by eliminating excessive JavaScript, CSS, and outdated assets.

Custom Product Support

Developed tailored templates and layouts within Hyvä to accommodate unique configurable products.

Multi-Store Optimization

Ensured all subsidiary websites operated seamlessly during the transition.

Challenges Addressed

Adapted multiple custom modules to ensure seamless compatibility with Hyvä.
Balanced the removal of outdated theme modules while maintaining critical integrations like ERP, POS, and CRM systems.

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