Bernie & Phyl’s
Scaling a complex furniture retail experience into a more stable, accessible, and customer-friendly Magento commerce platform, we helped Bernie & Phyl’s improve checkout usability, product discovery, accessibility, security, and online shopping confidence. The store had to support furniture-specific workflows, ERP integration, product visualization, and customer experience improvements without disrupting core business operations.
Key Highlights
Checkout Experience Simplified
High-Risk Accessibility Issues Fixed
Platform Stability Improved
Product Visualization Enabled
The Strategic “Pain Point” Map
- Complex 5-step checkout created friction for shoppers
- Furniture orders required mixed delivery and payment workflows
- Accessibility overlay tools did not solve root compliance issues
- Third-party search created recurring platform costs
- Customers needed more confidence buying furniture online
- Magento platform required security updates and version upgrades
- Heavy frontend assets affected site experience
- Marketing and customer data required manual handling
- Custom code created maintenance and upgrade risks
- Legacy ERP and Oracle systems needed reliable order flow
- Simplify the checkout journey while preserving key business rules
- Support split-order logic, partial payments, and service-related cart items
- Improve ADA and WCAG readiness through code-level accessibility fixes
- Move toward Adobe Commerce Live Search while preserving product discovery quality
- Add 3D and WebAR product visualization for better room-fit decisions
- Strengthen platform stability with Magento 2.4.7-p9 and security patches
- Improve performance by reducing JavaScript and CSS bloat
- Identify integration gaps and improve visibility across business systems
- Clean up code quality issues and reduce long-term technical debt
- Keep Magento connected with core business operations
The Solution: Modernizing Furniture eCommerce for Better Shopping and Operations
- Replaced the complex 5-step custom checkout
- Moved to a cleaner Magento checkout flow
- Reduced unnecessary checkout steps
- Preserved split-order and partial payment logic
- Improved usability for furniture shoppers
Faster
path to
purchase
Lower
checkout
friction
Better
customer
experience
Business
workflows
preserved
- Supported mixed carts across product types
- Maintained delivery and fulfillment rules
- Added furniture removal as a cart item
- Improved order data flow to backend systems
- Preserved operational flexibility across complex workflows
Efficient
order
handling
Better
operations
alignment
Fewer
workflow
conflicts
Easier
customer
ordering
- Partnered with Allyant for accessibility auditing
- Resolved high-risk accessibility issues across key pages
- Improved homepage, PDP, cart, and checkout access
- Addressed visual, structural, and navigation barriers
- Strengthened ADA and WCAG readiness
Better
usability for
all shoppers
Reduced
accessibility
risk
Stronger
compliance
posture
Inclusive
shopping
experience
- Planned migration from SearchSpring to Live Search
- Preserved fuzzy search and auto-correct support
- Supported zero-result search visibility
- Maintained merchandising flexibility and search control
- Aligned search with the Adobe Commerce ecosystem
Reduced
third-party
dependency
Lower
platform
cost
Improved
search
control
Seamless
product
discovery
- Enabled interactive 3D product viewing
- Enabled “View in Room” WebAR functionality
- Connected product data with 3D assets
- Improved room-fit and product scale confidence
- Improved engagement across product pages
Better
product
understanding
Higher
buyer
confidence
Engaging
product
pages
Stronger
digital
showroom
- Upgraded Magento platform to 2.4.7-p9
- Applied critical Magento security patches
- Resolved major platform vulnerability risks
- Improved production monitoring visibility
- Supported safer platform maintenance
Stronger
platform
stability
Better
security
readiness
Reduced
operational
risk
Improved
upgrade
foundation
- Compressed and minified JavaScript and CSS
- Reduced frontend asset and code bloat
- Improved caching for stronger performance
- Removed unused extensions where needed
- Added monitoring for slow backend processes
Smoother
browsing
experience
Better Core
Web Vitals
foundation
Cleaner
frontend
performance
Improved
bottleneck
visibility
- Mapped online orders into business systems
- Reviewed manual marketing data movement
- Identified critical integration gaps early
- Improved reporting and operational visibility
- Preserved Magento-to-ERP order handling
Clearer
system
ownership
Better
automation
planning
Reduced
data
confusion
Stronger
operational
foundation
Key Capabilities Delivered for Bernie & Phyl’s
- Simplified Magento Checkout – Replaced 5-step React checkout with a cleaner flow
- Faster Purchase Journey – Reduced checkout steps to improve shopper usability
- Sticky Order Summary – Added clearer order visibility during checkout
- Mixed Cart Handling – Supported regular, outlet, and drop-ship furniture items
- Split-Order Logic – Preserved routing for different fulfillment types
- Furniture Removal Add-On – Added removal service as a separate cart item
- Partial Payment Support – Maintained payment logic for eligible services
- Gateway Compatibility Planning – Reviewed payment options for checkout flexibility
- Accurate Order Processing – Improved totals, pricing, and order data accuracy
- Code-Level Accessibility Fixes – Resolved issues beyond overlay tools
- High-Risk Issues Fixed – Deployed critical accessibility improvements
- ADA & WCAG Support – Improved usability for assistive technologies
- Search Platform Optimization – Prepared Adobe Commerce Live Search migration
- Fuzzy Search & Auto-Correct – Preserved support for spelling and generic searches
- Merchandising Continuity – Maintained boosting, visibility, and discovery workflows
- 3D Product Viewing – Enabled interactive product visualization on PDPs
- WebAR Room Preview – Helped shoppers view furniture in their own space
- Product Asset Mapping – Connected backend product data with 3D assets
- Magento 2.4.7-p9 Upgrade – Upgraded the platform for stronger security
- Critical Vulnerability Fixes – Applied production security patches
- Production Monitoring – Improved visibility into platform health after updates
- Frontend Asset Optimization – Reduced JavaScript and CSS bloat
- Backend Monitoring – Added visibility into slow queries and bottlenecks
- Module Cleanup – Removed unused extensions and improved maintainability
Performance Drivers Behind the Growth
Turn Furniture Browsing Into a Better Digital Buying Experience
Bernie & Phyl’s needed more than a website update. The business needed a stronger Magento foundation that could support furniture-specific shopping behavior, complex operations, accessibility requirements, product visualization, and long-term growth.
By simplifying checkout, improving accessibility, modernizing search, strengthening security, and enhancing product visualization, the platform became easier for customers to use and more manageable for internal teams.
Learn how to simplify checkout, improve accessibility, strengthen product discovery, and build a more scalable Magento commerce experience.
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