Emuaid

With such an innovative product to sell, Emuaid required a 360-degree view of its potential customer behavior and purchase habits. Additionally, they were keen to understand how the vast potential customer base can be segmented to identify cross-selling and up-selling opportunities. On the interface front, Emuaid presented us with requests for improving the product’s knowledge delivery, enhancing interactiveness with the customer, and making the payment process agile. After a brainstorming session with Emuaids team, the following objectives were recorded:

With the primary objectives to create a compelling landing page and attract leads to it through social media campaigns, Rave Digital initially focused on acquiring a 360-degree view of the existing and potential customer base of Emuaid. With extensive research on customer behavior, purchase history, billing data, and other metrics, our team of experts concluded the ideal customer’s characteristics. This helped us focus our marketing efforts on a targeted consumer to increase average customer lifetime value. After understanding potential customer behavior, our team carefully analyzed the collected data to segment the customers and put them into unique product funnels. Performing this data-oriented approach helped us in identifying the cross-sell and up-sell opportunities for Emuaid.
Below are some highlights of our inclusive solutions for improving Emuaids online presence: