Med Lab Supply

Research Laboratory Supply is a wholesale distributor of glassware, syringes, gel caps and aromatherapy products. Research Laboratory Supply is headquartered in Pompano Beach, Florida. Research Laboratory Supply has a revenue of $1.6M, and 47 employees.

Med Lab Supply

108%

Increased Overall Traffic By

43%

Increased Overall Revenue By

73%

Increased PPC Revenue By

29%

Increased AOV By

Objective Of Med Lab Supply

Med Lab approached Rave needing to be migrated off of Magento 1 site onto Magneto 2. The Magento 1 site was buggy, unstable, slow. Additionally, their Digital Marketing campaigns were running at a loss, specifically PPC and Google Shopping campaigns The majority of their traffic was coming in from poorly targeted, low converting campings and misaligned landing pages. From a technical SEO perspective, the store was completely unsound which also required a complete overhaul and site wide effort to optimize and restructure pages, images, tags, etc.

Implementing Multiple Features

M1 To M2 Migration

M1 To M2 Migration

With Magento commerce functionalities that were used or needed for the future (like B2B accounts).

Ensuring Platform Effectiveness

Improve Business Efficiency

Improve Business Efficiency

Take up all digital initiatives, site maintenance & ongoing development in unison with marketing initiatives.

M1 Enterprise to M2 Open Source

Platform Stabilization

Platform Stabilization

Stabilize existing Magento 1 site for the duration of the project.

Reducing PPC Spend

Ad Campaign Optimization

Ad Campaign Optimization

Optimizing the smart shopping campaign and developing qualified search ads.

Boost SEO Metrics

Improve Organic Reach

Improve Organic Reach

Drive unpaid, qualified traffic, and improve overall channel metrics.

Data Transparency To Admin

Report Management

Report Management

Provides, holistic, multi-touch attribution reporting.

Customers Rave About Us
Client Satisfaction Is Our Ultimate Goal With Every Project

Solution

Rave Digitals Marketing team reconstructed Med Lab Supply’s PPC program, updating existing and defining new campaigns, in conjunction with refined landing pages, and honed in on developing effective shopping campaigns, both designed to increase revenue, and conversion rate across multiple devices, while decreasing acquisition costs across both initiatives. Additionally, the SEO team, zoomed in on the technical structure of the website, developing header tags, formulating & instituting meta tags, and meta descriptions, as well as, developing keyword-driven content on-page designed to boost traffic in support the overall strategy to lower cost per acquisition being instituted across PPC initiatives, including Google Ads and Bing Ads.

Customized M2 solution for Mad Lab
One Page Checkout

One Page Checkout

It shortens the funnel, increases conversion and reduces cart abandonment.
Advanced Search

Advanced Search

We implemented predictive/type ahead search, weight based/weighted search, etc.
Review Management

Review Management

Customer rating, reviews & Google review management.
Product Highlights

Product Highlights

Focused on providing product comparison, quick view and suggesting related products.
GDPR Compliance

GDPR Compliance

Increased trust and credibility of the store by making it GDPR compliant.
Promotional Functionalities

Promotional Functionalities

Added features like custom labeling,wishlists, store credit and more.
SEO Optimization

SEO Optimization

Enhanced the site structure and added missing meta tags and descriptions on pages.
PPC Ad Management

PPC Ad Management

Developed a strategy to lower cost per acquisition.

Integrations

Google Analytics Integration

GA4

Yotpo Integration

Yotpo

Social Media Sharing Integration

Social Media Sharing

Multiple Payment Gateway Integration

Multiple Payment Gateway

Integration with Amazon using M2EPro

Amazon using M2EPro

Google Shopping Integration

Google Shopping

Bitpay

Bitpay

Klevu Search

Klevu Search

MS Dynamics CRM Integration

MS Dynamics CRM

Paysafe Integration

Paysafe

Shipper HQ Integration

Shipper HQ

Zonos

Zonos

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