The Spice & Tea Exchange
Founded in 2008, The Spice & Tea Exchange commenced with a passion for food and life. They began with a small shop in St. Augustine, Florida, that soon developed into a nation-wide franchise. Today the Spice & Tea Exchange is a 60+ franchise location around the United States. They offer 140 flavorful spices, 80+ exclusive hand-mixed blends, 16 naturally-flavored sugars, 30 exotic teas, and an array of salts worldwide. They aim at bringing flavorful ingredients to their customers’ kitchen.
130%
Increased Overall Traffic By
37%
Reduced Cart Abandonment Rate By
64%
Reduced CPA By
Objective Of The Spice & Tea Exchange
With quick succession and expansion of business, The Spice & Tea Exchange found it challenging to manage their business online. It became cumbersome to manage the vast range of products. With constant upgrades to products and franchises, the site witnessed sluggish loading time, distorted actions, and an unsatisfactory webstore experience. To address the above issues, The Spice & Tea Exchange reached out to Rave Digital intending to improve their online store structure and make the most of their online presence by generating leads online. The following were a few significant objectives that they aimed at accomplishing with us as their development and digital partners.
Objective to improve AOV
Boosted Average Order Value
Full sensory shopping experience
Enhanced Online Shopping
Cross-selling & Upselling
Attain Up-sell/X-sell
Gather data to grow
Consumer Insights
Geographic targeted ads
Ad Campaigning
Increase Customer Lifetime Value
Automating Marketing Efforts
Ease out the admin tasks
Vendor Management
Survey, learn, plan & implement
Competitive Research
Solution
With its team of experts, Rave Digital assisted The Spice & Tea Exchange to establish themselves as a top-rated gourmet spice and tea brand. As a brand that targets the B2C market, we advised the new store should be built on Magento Commerce. Our team identified necessary Magento extensions in order to provide a scalable solution that provided rich user experiences. Since the team at The Spice & Tea Exchange needed a reliable solution to manage their inventory and orders, CIN7 Inventory Management Software was integrated. Apart from the above, the following were the tailored solutions implemented by Rave.
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