Topps: Customer Spotlight
Renowned for its memorabilia and sports cards in the US, The Topps Company, Inc. was founded in 1938. Generations of Americans have grown up collecting Topps trading cards and products. There’s a wide range of sports memorabilia available at Topps.com, including UEFA Champions League, English Premier League, Major League Baseball, Major Soccer Leagues, WWE, Star Wars, Garbage Pail Kids, and more! Topps.com also offers additional memorabilia, including Jerseys, Hats, signed balls, signed bats, etc.
48%
Increased Customer Lifetime Value By
31.5%
Increased Add-to-Cart Rate By
17%
Increased ECOM. CONV. Rate By
Objective Of Topps
With multiple category-based products, Topps found it challenging to deliver an adequate category-based menu for their users. Uncategorized products made it difficult for the user to search or find many products, affecting their shopping experience and resulting in lost revenue for the brand. Additionally, the site design was not on par with experiences online consumers have come to expect. The combination of issues negatively impacted users, and resulted in higher bounce rates, decreased conversion rates and lowered customer lifetime value.
Following requirements were defined to resolve:
Updations to Site Architecture
Site Structure
Proper Categorization
Product Categorization
Improve average order value
Customer Life Time Value
Ensuring swift checkout experience
Streamlined Payment Process
Ensure Secured Transactions
Secured Payment Gateway
Advanced Strategies for Customer Retention
Gain Customer Loyalty
Add functionalities to increase customer engagement
Increase Customer Engagement
Advanced Custom Reporting
Store & Sales Management
Magento is the future of our website and how we are going to capture a much higher market share. We’re beginning to have orders flow way more smoothly than we’ve ever had before. As more and more customers are adopting online ordering, we’re seeing much faster processing times and less manual work being made. There’s also a lot less stress on Marketing right now as we have much more control to make any necessary changes when needed.
Rave Digital was detail-oriented and understood the importance of an easy, user-friendly interface. The team was professional and skilled from day one and offered prompt communication. They also provided a dashboard to track metrics.”
I was originally very skeptical about out-sourcing our web development. However, 6 years in to our professional relationship, I am confident in saying that we made the right choice.
I have not once regretted the decision to move to Rave Digital. Rave completely redid my website, and completely changed my workflow. It used to take us about 15 minutes to process an order on our old system. Now it takes 1 minute or less. Everything we do at our office is with the greatest efficiency possible.
I had (and still have) the pleasure of working with Rave on our e-Comm site using Magento Enterprise. Their teams implemented a very custom solution on time and on budget. Our customers love the new site and our on-line sales continue to grow year over year. If you are looking for a partner instead of a vendor, Rave team is your answer.
Solution
Topps being a premier brand, Rave Digital was tasked with delivering exceptional site performance and user experiences in line with target audiences. The team laid out a strategic implementation plan aimed at advancing the stores overall front and back end performance, including Personalization & Fan/Team Subscription for users to receive updates on their favorite teams’ collection, Custom Cards for users to design customized Topps cards, Loyalty Rewards program for offering shoppers loyalty rewards for purchases, Advanced Navigation and much more.
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