Search Engine Optimization (SEO) is the process of improving the volume/quality of traffic to your website from search engines like Google, Bing, and Yahoo. The sooner (higher search ranking) a site appears in the search results list, the more visitors it will receive from that search engine. SEO has the ability to target a variety of search results including image search, local search, and video search and more.

When performing SEO on a WordPress post, you have a number of tools at your disposal. Although there are SEO plugins available, most of the tools required for good optimization are built directly into the core of WordPress itself. Several best SEO practices you should leverage don’t require any tools, just a little knowledge. Here are some SEO tips to follow on every website:

Content Optimization

Google has been deeply focusing on content quality for the last few years. Any type of optimization is effective only in combination with high quality and unique content. Ideally, the on page text contains keywords that highlight the overall theme of the post. The content should be understandable and readable. Improve the keyword density. Keyword density is the percentage of times a keyword or phrase occurs in the content of a web page. Generally speaking, if your keyword has a high density a search engine is more likely to see your page as being relevant. However, you need to be careful here. If you deliberately overuse the keyword in a bid to get search engines to rank you more highly, you are using a technique called ‘keyword stuffing’. This can lead to your page being ignored by search engines or, at worst, lead you to being penalized and having your whole site disappear from any search results. The final element of optimization within the content is to include alternative keywords and what are known as long tail keywords. Alternative keywords are less popular keywords that still have a lot of searches.

Exchange Backlinks

Exchange backlinks with other relevant websites relating to your topics and with high authority websites (websites with high page ranking). Also the link between pages within your website, but do this with caution and only if it’s relevant. Don’t link every page to each other. Internal linking has been and still is a very important way to feed search engines more relevant content on your website. It works as a virtual map of related posts on your site and makes navigation within your site easier for both users and bots.

Image Optimization

Google also draws images in the calculation of the ranking. Google displays both text and images on its search results page, drawing on relevant images contained in the post itself, which are linked to the corresponding page. Use meaningful/subjective naming conventions for your images. Don’t forget to use the alt tag and title tag for your images, which also provide better usability and optimization for your search ranking.
The amount of time it takes your page to load for a visitor is an SEO factor. Search engines don’t want to send people to pages that are going to frustrate them, and little will frustrate a visitor more than a slow-loading page. Large images are often at least partly responsible for a slow-loading page- so reducing your images is always a smart move.

Smart Permalinks

Use an understandable permalink like http://yourwebsite.com/new-york. Please note that only the first four words in a permalink are relevant. Google doesn’t care about any succeeding words in your permalinks. Long post titles shouldn’t be avoided, long URLs for your posts should. You can use a shortened version of your post title (if it’s too long) for the post permalink.

Search Engine Friendly Theme

Some themes use a lot of code to create the layout and design and produce load to the server. Google will wade through the source code to find the relevant content. The more code you have, the less content and keyword density. Fast performing themes are good for your Google ranking since the performance of a website is one of two hundred criteria that determine your ranking.
Responsive themes are best. Responsive themes result in an overall better user experience. I prefer responsive themes because I get pretty much the same layout and site experience across all my devices. You might want to switch to a responsive theme to improve user experience as well as SEO on your WordPress blog.

Sitemap

With WordPress and plugins like Google XML Sitemaps it is a very easy task. Google has a variety of other useful tools too, such as Website Optimizer and Webmaster Central. Providing search engines like Google links to all the pages on your site in a sitemap, preferably in the “.xml” format, helps them index your site content faster, in an easier way.

Highlight informative Title, Sub-Title, Content or Keywords

Use h1-h6 to highlight headings or subheading of an article or important sentences. Use the strong tag, too. But please don’t overdo it! A search engine will assume that, if your keyword is the central topic of your post, it will keep getting referred to throughout.
You should always use subtitles to divide up longer web content as it helps readers navigate more easily through your page. For SEO purposes, it is not necessary to have your main keyword in every subtitle. it can even be counter-productive to do so. However, your subtitles should do two things: firstly, they should accurately summarize the section of content which follows and secondly, they should be displayed as h2 headers. Do remember that search engines list titles in their results, so what you write also has to grab the attention of the user. If it doesn’t, no-one will click on it.

Unique SEO/Meta Keyword

When a person submits a search query, search engines look for web pages which contain those keywords or phrases, looking for the best match. Although keywords and phrases are not the only criteria they take into consideration, those web pages which are optimized for those keywords will usually rank higher than those that do not. Place low-competition keywords in your title efficiently to get more chance to rank high