INCREASED OVERALL PAGEVIEW BY
INCREASED AVG. SESSION DURATION BY
INCREASED NEW USERS BY
Objective of America’s Test Kitchen
America’s Test Kitchen had the pressing need to migrate to Magento 2, as Magento 1 was rapidly approaching its end of life, as Magento announced the end of support after June 30th, 2020. America’s Test Kitchen has an extensive product catalog across many categories, and with the migration had to streamline its categorization and functionality to deliver a unique and intuitive experience across all users. After Rave Digitals consultative process the team defined the following requirements.
M1 To M2 Migration
Quick Turnaround Time
Given the numerous advancements introduced in M2, the team required migration from M1 to M2.
Seamless Checkout Process
Quick Checkout ExperienceA dire need to add one-click checkout that gets more shoppers past the ‘buy’ button and convert more.
Order Management System
Ease the Store Management
Tightly integrate OMS for flexible and affordable solution for managing, selling, and fulfilling inventory.
Free Gift Functionality
With the Free Gift functionality ATK aimed at running various promo campaigns based on free gifting.
Customer Data Management
Streamlined Data ManagementATK aimed at keeping track of their customer information and survey their customer base with effective CDM.
Custom Stock Status
Real-time Inventory Check
Add functionality to place custom stock statuses on category and product pages, and in a shopping cart.
The team migrated America’s Test Kitchen’s M1 site to Magento 2 (v. 2.3.4), delivering a customized M2 solution! The team implemented Magento Business Intelligence, a cloud-based data management and visualization platform that offers integrated, easy-to-use dashboards and reporting tools for the team to efficiently access, assess, and leverage their data. Additionally, with the inclusion of Page Builder’s drag-and-drop functionality, the team now has the ability to seamlessly create content and distribute across the site with ease and precision. In addition to the aforementioned, America’s Test Kitchen M1 to M2 Migration required additional solution integrations to deliver the required front and backend functionalities.
CDS receives all the orders from Magento and does the fulfillment
CDS Global Services Integration
Mylo Services for Single Sign-on and Real Time Inventory Synchronization
New Relic monitoring tools for historical insights into the performance of web applications
Smart One Step Checkout
Integration of Aheadworks One-Step checkout Magento 2 extension
Setting up Product Labels (promo)
Custom Stock Status and product badging for effective promotions
Free Gift Extension
Integration of Amasty’s free gift extension for Magento 2
Product feed extension
Integration of another M2 extension to display products on different marketplaces
Custom Landing Pages integrated with Aheadworks One Page Checkout