America’s Test Kitchen

Since its establishment in 1993, America’s Test Kitchen has helped curious cooks become confident chefs. America’s Test Kitchen is passionate about discovering why some recipes work and why some don’t. They have established themselves as masters in sharing what they learn and help everyone cook with full heart and determination. With a mix of talented individuals, America’s Test Kitchen is delivering cooking content on various platforms, including TV Shows, Magazines, Websites, Cookbooks, Podcasts, and more.

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Objective of America’s Test Kitchen

America’s Test Kitchen had the pressing need to migrate to Magento 2, as Magento 1 was rapidly approaching its end of life, as Magento announced the end of support after June 30th, 2020. America’s Test Kitchen has an extensive product catalog across many categories, and with the migration had to streamline its categorization and functionality to deliver a unique and intuitive experience across all users. After Rave Digitals consultative process the team defined the following requirements.

Quick Turnaround Time

M1 To M2 Migration

Given the numerous advancements introduced in M2, the team required migration from M1 to M2.

Quick Checkout Experience

Seamless Checkout Process

A dire need to add one-click checkout that gets more shoppers past the ‘buy’ button and convert more.

Ease the Store Management

Order Management System

Tightly integrate OMS for flexible and affordable solution for managing, selling, and fulfilling inventory.

Easy Campaigning

Free Gift Functionality

With the Free Gift functionality ATK aimed at running various promo campaigns based on free gifting.

Streamlined Data Management

Customer Data Management

ATK aimed at keeping track of their customer information and survey their customer base with effective CDM.

Real-time Inventory Check

Custom Stock Status

Add functionality to place custom stock statuses on category and product pages, and in a shopping cart.

Solution

The team migrated America’s Test Kitchen’s M1 site to Magento 2 (v. 2.3.4), delivering a customized M2 solution! The team implemented Magento Business Intelligence, a cloud-based data management and visualization platform that offers integrated, easy-to-use dashboards and reporting tools for the team to efficiently access, assess, and leverage their data. Additionally, with the inclusion of Page Builder’s drag-and-drop functionality, the team now has the ability to seamlessly create content and distribute across the site with ease and precision. In addition to the aforementioned, America’s Test Kitchen M1 to M2 Migration required additional solution integrations to deliver the required front and backend functionalities.