Guideposts

Story of Guideposts to inspire, enlighten and satisfy readers on a Magento Platform

Founded in 1945, Guideposts is an online store dedicated to offering products that inspire, enlighten, and satisfy the users. The platform is constantly expanding and becoming an ideal destination for audiences looking for Guideposts books, but also media products such as greeting cards, magazines, music, and videos.

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205%

Increased Product Revenue By

125%

Increased Number Of Transactions By

86%

Increased ECOM. CONV. Rate By

Objective Of Guidepost

After Magento announced end-of-life for Magento 1 (June 2020), Guideposts needed to migrate to Magento 2 in order to ensure the continued stability of its expanding business and security of customers’ transactional data. During our initial discussions, the Guideposts team expressed concerns about a drop in overall purchases. They also reported to the experts about an increased number of incomplete orders from the majority of customers visiting the store. Moreover, they were lacking an essential eCommerce store functionality of displaying intuitive product feeds to the visitors.

Following requirements were defined to resolve after consultative conversations:

M1 To M2 Migration

Quick Turnaround Time

Deliver hassle-free migration of Guideposts M1 to M2 in prescribed time lines.

Integration of Abandonment Cart

Abandonment Cart Functionality

To analyze how many customers leave their carts without completing a purchase and more importantly.

Empowering Authentication

Secure Authentication

Enabling Guidepost to keep their networks secure by permitting only authenticated users or processes to gain access to their protected resources

Optimized Product Feeds

Product Feed Generator

Product Feed Generator enables merchants to create, manage and optimize product feeds for Google, Bing, Facebook, Pinterest, Snapchat, and other 50+ shopping channels in many countries.

Easy Management for Admin

Seamless Content Creation

Customized integration of PageBuilder to save time creating best-in-class, tailored shopping experiences without creative limits

Integration of OMS

Order Management System

Integrated OMS to enable operators to manage orders coming in from multiple sales channels, and going out of multiple fulfillment points.

Render Realtime Synchronization

Inventory Management Solution

Guidepost required real-time inventory synchronization for their stocks to deliver an all-time product availability to online consumers.

Deliver Simple & Secure Sign Up

Smooth & Secure Navigation

Guidepost team aimed at delivering an intuitive and secure sign-in experience to their online users and required a solution from Rave team.

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