Story of Guideposts to inspire, enlighten and satisfy readers on a Magento Platform
Founded in 1945, Guideposts is an online store dedicated to offering products that inspire, enlighten, and satisfy the users. The platform is constantly expanding and becoming an ideal destination for audiences looking for Guideposts books, but also media products such as greeting cards, magazines, music, and videos.
After Magento announced end-of-life for Magento 1 (June 2020), Guideposts needed to migrate to Magento 2 in order to ensure the continued stability of its expanding business and security of customers’ transactional data. During our initial discussions, the Guideposts team expressed concerns about a drop in overall purchases. They also reported to the experts about an increased number of incomplete orders from the majority of customers visiting the store. Moreover, they were lacking an essential eCommerce store functionality of displaying intuitive product feeds to the visitors.
Following requirements were defined to resolve after consultative conversations:
M1 To M2 Migration
Quick Turnaround Time
Deliver hassle-free migration of Guideposts M1 to M2 in prescribed time lines.
Integration of Abandonment Cart
Abandonment Cart Functionality
To analyze how many customers leave their carts without completing a purchase and more importantly.
Enabling Guidepost to keep their networks secure by permitting only authenticated users or processes to gain access to their protected resources
Optimized Product Feeds
Product Feed Generator
Product Feed Generator enables merchants to create, manage and optimize product feeds for Google, Bing, Facebook, Pinterest, Snapchat, and other 50+ shopping channels in many countries.
Easy Management for Admin
Seamless Content Creation
Customized integration of PageBuilder to save time creating best-in-class, tailored shopping experiences without creative limits
Integration of OMS
Order Management System
Integrated OMS to enable operators to manage orders coming in from multiple sales channels, and going out of multiple fulfillment points.
Render Realtime Synchronization
Inventory Management Solution
Guidepost required real-time inventory synchronization for their stocks to deliver an all-time product availability to online consumers.
Deliver Simple & Secure Sign Up
Smooth & Secure Navigation
Guidepost team aimed at delivering an intuitive and secure sign-in experience to their online users and required a solution from Rave team.
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Creator/Director, Speer Laboratories, LLC
Magento is the future of our website and how we are going to capture a much higher market share. We’re beginning to have orders flow way more smoothly than we’ve ever had before. As more and more customers are adopting online ordering, we’re seeing much faster processing times and less manual work being made. There’s also a lot less stress on Marketing right now as we have much more control to make any necessary changes when needed.
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Owner, AccessFloorSystems.com (USA)
I had (and still have) the pleasure of working with Rave on our e-Comm site using Magento Enterprise. Their teams implemented a very custom solution on time and on budget. Our customers love the new site and our on-line sales continue to grow year over year. If you are looking for a partner instead of a vendor, Rave team is your answer.
Director of IT, National Oak Distributors, Inc. (USA)
The team migrated Guideposts M1 site to Magento 2 (v. 2.3.4), delivering the expected M2 solution! Further, the Rave team implemented Magento Business Intelligence, an analytics tool for making smarter decisions. With this cloud-based data management and visualization platform, Guideposts was outfitted with the ability to pull data straight from a customer database. It further helped them gather relevant information and metrics to make data-driven decisions. Additionally, with the inclusion of Page Builder’s drag-and-drop functionality, the team now has the capacity to seamlessly create content and distribute it across the site with absolute ease and precision. Apart from the above-mentioned solutions, the Rave team implemented the following solutions to deliver the required front and backend functionalities:
Integration with CDS Global, Mylo Services & CDS OMS
Integration of Product Feed Generator module
Integration of Abandoned Cart module
Implemented real-time inventory synchronization
Leverage social networks to drive sales.
Yotpo integration for post-purchase review on webstore
Set custom shipping rules to create specific rates for any product (group)
Extended support for ordering Physical, Virtual, Downloadable products