Med Lab Supply
Med Lab Supply, a wholesale distributor of laboratory products, faced challenges with an unstable Magento 1 platform, a weak technical SEO foundation, underperforming paid campaigns, and multiple Google Merchant Center issues affecting product visibility.
The Big Wins:
Increase in Overall Traffic
Boost in PPC Revenue
Increase in Overall Online Sales
Saved in Licensing Costs
The Strategic “Pain Point” Map
- Buggy, slow, and highly unstable Magento 1 platform environment
- PPC campaigns consistently running at a significant financial loss
- Unsound technical SEO foundation with poor keyword targeting strategy
- High cart abandonment rates due to friction-heavy and poor UX
- Low user engagement with weak product discovery and navigation experience
- Lack of trust signals with credibility gaps and compliance issues
- Stabilize & Migrate: Transition to a high-performance Magento 2 environment
- Efficiency: Optimize Shopping, Search & landing page alignment
- Growth: Improve crawlability, indexing, and non-branded traffic
- Conversion: Streamline checkout and improve user journey
- Experience: Enhance search, navigation, and merchandising
- Credibility: Improve reviews, ratings, and GDPR compliance
The “Phase-Based” Solution
Platform Shift
Executed migration from Magento 1 Enterprise to Magento 2 Open Source, preserving B2B workflows and eliminating licensing costs.
Speed Optimization
Improved Core Web Vitals (LCP, CLS, INP), optimized rendering, caching layers, and resolved backend/frontend bottlenecks.
Technical SEO
Re-architected schema, metadata, crawl directives, and site structure to ensure a fully SEO-safe and indexation-ready migration.
Compliance & Stability
Implemented GDPR compliance, improved platform stability, and ensured secure, scalable infrastructure for long-term growth.
PPC Reconstruction
Rebuilt Shopping and Search campaigns, optimized feeds, and aligned landing pages to improve conversion rates and reduce CPA.
Attribution Reporting
Implemented GA4 + GTM multi-touch attribution with full enhanced eCommerce tracking for accurate performance measurement.
Content Strategy
Developed intent-driven, keyword-aligned content to improve Quality Score, landing page relevance, and acquisition efficiency.
Campaign Optimization
Refined audience targeting, bidding strategies, and cross-channel alignment to improve ROAS and overall marketing efficiency.
One Page Checkout
Reduced friction by implementing a streamlined checkout flow, improving conversion rates and lowering cart abandonment.
Advanced Search
Deployed predictive/type-ahead and weighted search logic to enhance product discovery and user experience.
Product Experience
Improved PDP/PLP with product comparison, quick view, and related product recommendations to increase engagement.
Customer Trust & Engagement
Integrated reviews, ratings, and promotional features (wishlist, store credit) to boost credibility and repeat purchases.
Performance Drivers Behind the Growth
“The performance of the Rave Team far exceeded our expectations! The results we’ve seen from PPC and Organic are unlike any metrics we have experienced…”
Integrations
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