108%
INCREASED OVERALL TRAFFIC BY
43%
INCREASED OVERALL REVENUE BY
73%
INCREASED PPC REVENUE BY
29%
INCREASED AOV BY
Client Testimonial
“The performance of the Rave Team far exceeded our expectations! The results we’ve seen coming in from PPC and Organic are unlike any metrics we have experienced with our previous agency, we look forward to continued growth and ongoing relationship with Rave Digital”
Objective Of Med Lab Supply
Med Lab approached Rave needing to be migrated off of Magento 1 site onto Magneto 2. The Magento 1 site was buggy, unstable, slow. Additionally, their Digital Marketing campaigns were running at a loss, specifically PPC and Google Shopping campaigns The majority of their traffic was coming in from poorly targeted, low converting campings and misaligned landing pages. From a technical SEO perspective, the store was completely unsound which also required a complete overhaul and site wide effort to optimize and restructure pages, images, tags, etc.
Improve Business Efficiency
Implementing Multiple Features
Take up all digital initiatives, site maintenance & ongoing development in unison with marketing initiatives.
Platform Stabilization
Ensuring Platform Effectiveness
Stabilize existing Magento 1 site for the duration of the project.
M1 To M2 Migration
M1 Enterprise to M2 Open Source
With Magento commerce functionalities that were used or needed for the future (like B2B accounts).
Ad Campaign Optimization
Reducing PPC Spend
Optimizing the smart shopping campaign and developing qualified search ads.
Improve Organic Reach
Boost SEO Metrics
Drive unpaid, qualified traffic, and improve overall channel metrics.
Report Management
Data Transparency To Admin
Provides, holistic, multi-touch attribution reporting.
Solution
Rave Digitals Marketing team reconstructed Med Lab Supply’s PPC program, updating existing and defining new campaigns, in conjunction with refined landing pages, and honed in on developing effective shopping campaigns, both designed to increase revenue, and conversion rate across multiple devices, while decreasing acquisition costs across both initiatives. Additionally, the SEO team, zoomed in on the technical structure of the website, developing header tags, formulating & instituting meta tags, and meta descriptions, as well as, developing keyword-driven content on-page designed to boost traffic in support the overall strategy to lower cost per acquisition being instituted across PPC initiatives, including Google Ads and Bing Ads.
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One Page Checkout
It shortens the funnel, increases conversion and reduces cart abandonment.
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Advanced Search
We implemented predictive/type ahead search, weight based/weighted search, etc.
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Review Management
Customer rating, reviews & Google review management.
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Product Highlights
Focused on providing product comparison, quick view and suggesting related products.
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GDPR Compliance
Increased trust and credibility of the store by making it GDPR compliant.
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Promotional Functionalities
Added features like custom labeling,wishlists, store credit and more.
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SEO Optimization
Enhanced the site structure and added missing meta tags and descriptions on pages.
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PPC Ad Management
Developed a strategy to lower cost per acquisition.
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