Customer Spotlight | Med Lab Supply2022-11-10T05:56:50-05:00

108%

INCREASED OVERALL TRAFFIC BY

43%

INCREASED OVERALL REVENUE BY

73%

INCREASED PPC REVENUE BY

29%

INCREASED AOV BY

Client Testimonial

“The performance of the Rave Team far exceeded our expectations! The results we’ve seen coming in from PPC and Organic are unlike any metrics we have experienced with our previous agency, we look forward to continued growth and ongoing relationship with Rave Digital”

President & CEO Med Lab Supply

Objective Of Med Lab Supply

Med Lab approached Rave needing to be migrated off of Magento 1 site onto Magneto 2. The Magento 1 site was buggy, unstable, slow. Additionally, their Digital Marketing campaigns were running at a loss, specifically PPC and Google Shopping campaigns The majority of their traffic was coming in from poorly targeted, low converting campings and misaligned landing pages. From a technical SEO perspective, the store was completely unsound which also required a complete overhaul and site wide effort to optimize and restructure pages, images, tags, etc.

Improve Business Efficiency

Implementing Multiple Features

Take up all digital initiatives, site maintenance & ongoing development in unison with marketing initiatives.

Platform Stabilization

Ensuring Platform Effectiveness

Stabilize existing Magento 1 site for the duration of the project.

M1 To M2 Migration

M1 Enterprise to M2 Open Source

With Magento commerce functionalities that were used or needed for the future (like B2B accounts).

Ad Campaign Optimization

Reducing PPC Spend

Optimizing the smart shopping campaign and developing qualified search ads.

Improve Organic Reach

Boost SEO Metrics

Drive unpaid, qualified traffic, and improve overall channel metrics.

Report Management

Data Transparency To Admin

Provides, holistic, multi-touch attribution reporting.

Solution

Rave Digitals Marketing team reconstructed Med Lab Supply’s PPC program, updating existing and defining new campaigns, in conjunction with refined landing pages, and honed in on developing effective shopping campaigns, both designed to increase revenue, and conversion rate across multiple devices, while decreasing acquisition costs across both initiatives. Additionally, the SEO team, zoomed in on the technical structure of the website, developing header tags, formulating & instituting meta tags, and meta descriptions, as well as, developing keyword-driven content on-page designed to boost traffic in support the overall strategy to lower cost per acquisition being instituted across PPC initiatives, including Google Ads and Bing Ads.

  • One Page Checkout

    One Page Checkout

    It shortens the funnel, increases conversion and reduces cart abandonment.

  • Advanced Search

    Advanced Search

    We implemented predictive/type ahead search, weight based/weighted search, etc.

  • Review Management

    Review Management

    Customer rating, reviews & Google review management.

  • Product Highlights

    Product Highlights

    Focused on providing product comparison, quick view and suggesting related products.

  • GDPR Compliance

    GDPR Compliance

    Increased trust and credibility of the store by making it GDPR compliant.

  • Promotional Functionalities

    Promotional Functionalities

    Added features like custom labeling,wishlists, store credit and more.

  • SEO Optimization

    SEO Optimization

    Enhanced the site structure and added missing meta tags and descriptions on pages.

  • PPC Ad Management

    PPC Ad Management

    Developed a strategy to lower cost per acquisition.

Integrations

Google Analytics Integration

Google Analytics Integration

Yotpo Integration

Yotpo Integration

Social Media Sharing Integration

Social Media Sharing Integration

Multiple Payment Gateway Integration

Multiple Payment Gateway Integration

Integration with Amazon using M2EPro

Integration with Amazon using M2EPro

Google Shopping Integration

Google Shopping Integration

BitPay

BitPay

Klevu Search

Klevu Search

MS Dynamics CRM Integration

MS Dynamics CRM Integration

PaySafe

PaySafe

Integrate ShipperHQ with Order Management in Magento

ShipperHQ

Zonos

Zonos

Claim Offer Now